MTN Cameroon in partnership with LigaData, has announced the adoption of a new data analytics and AI platform to drive its digital transformation plans.
In a press released made available to newsmen, the Chief Technology & Information Systems Officer at MTN Cameroon, Reuben Opata, said the new solution will unify and correlate mobile operator and subscriber data into a single 360-degree view and enables real-time decisioning with LigaData’s Data Fabric and Flare products.
Opata disclosed that MTN Cameroon becomes the thirteenth MTN Operating Company to implement the innovative technology solution with the support of strategic data partner LigaData, adding that the business looks to build on the success of its fellow OpCos, offering more advanced mobile money products, optimizing network resources and enhancing customer experience.
According to him, the partnership that was dated back to 2018, has already seen great advancement in leveraging new technologies to support real-time decision-making, improve data quality, and provide AI capabilities at scale.
“Accelerating MTN Cameroon’s Digital Transformation agenda is a top priority and leveraging Data is a critical part of that mission.
“Implementing our new data platform in partnership with LigaData will not only create business efficiencies but provide superior day-to-day experiences for our loyal customers,” Opata disclosed.
In his own reaction, the Chief Revenue Officer at LigaData, Darya Nasr, said, “MTN Cameroon has many exciting plans to introduce innovative digital services to its customers.
“We’re thrilled our products and services are assisting MTN Cameroon to utilize data and analytics even further to support their data-driven digital transformation ambitions.”
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